Product launches, research notes, and opinions on the AI search shift.
Search is changing. 10% of B2B queries are now answered directly by AI—and if your brand isn’t showing up, you’re already losing ground…
One brand went from zero AI citations to dominating the conversation in just weeks—here’s the strategy that made it happen…
Large language models don’t pick sources the way Google ranks pages—here’s what really drives AI citation and how to optimize for it…
Traditional SEO metrics don’t tell you how often AI answers mention your brand—here’s our methodology to measure it with precision…
The story of how a wellness brand’s AI invisibility led to the creation of Trydak — and the playbook we use to win in the agent-first era…
With the help of Gemma 2 and 3, Quarks delivers safer and more engaging experiences on their dating and connection apps.
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With the help of Gemma 2 and 3, Quarks delivers safer and more engaging experiences on their dating and connection apps.
Quarks is a business with Ukrainian roots that builds apps like ...
Messaging is one of the core — and most challenging — elements ...
They used Gemma to moderate UGC and improve suggestions ...
↓ 28% harmful content; ↑ 16% session length; ↓ 22% moderation cost.
With Trydak’s AI Visibility Engine, Hemp Vegan transformed from an organic-growth champion in natural wellness to one of the most cited independent brands in AI-powered answers.
Founded by biomedical scientist and fearless entrepreneur Bárbara Arranz, Hemp Vegan is not your typical wellness brand. Built without ads, it thrives on deep educational content, community trust, and a rebellious commitment to better health through nature.
While most brands obsessed over Google rankings, AI assistants like ChatGPT and Claude were becoming the first stop for millions of product and health queries. Hemp Vegan’s voice was strong with people — but invisible to machines. For a brand that had already mastered organic growth, breaking into AI answers was the next leap.
Trydak scanned how LLMs interpreted Hemp Vegan’s website, finding high-value queries where competitors owned the conversation. The AI Visibility Engine optimized context so that when AI answered about CBD, hemp skincare, or functional mushrooms, Hemp Vegan wasn’t just mentioned — it was recommended.
↑ 42% AI citations; 3x presence in health & wellness queries; now the #1 most-cited independent cannabis wellness brand in Brazil.
As search shifts from links to answers, AI visibility is becoming the ultimate competitive edge. If your brand isn’t part of the conversation, you don’t exist.
For decades, brands fought for Google rankings. But the search experience is changing — fast. Large Language Models (LLMs) like ChatGPT, Claude, and Perplexity are now answering millions of queries directly, without sending users to traditional search results.
Traditional SEO assumes users click links. AI answers remove that step entirely, meaning that brand discovery now depends on being cited as a trusted source within the model’s response. The shift is invisible to those still tracking only keyword rankings and CTRs — leaving them blind to a massive share of real discovery.
Trydak’s AI Visibility Engine goes beyond keywords, mapping exactly where and how LLMs mention your brand — or your competitors. It reveals the topics, phrasing, and context that trigger citations, then helps create or adapt content to appear in those high-value AI answers.
Brands using this approach have seen 4–7x increases in AI citations within 60 days, shifting from complete invisibility to being part of the first answer users see. In the new era of discovery, that’s the difference between being relevant — or forgotten.
With targeted AI citation strategies, brands that were once ignored by LLMs are now dominating answers in their categories.
One client — a niche B2B SaaS brand — came to Trydak after realizing that although they ranked well in Google, AI assistants never mentioned them. In a world where buyers are turning to AI for research, this gap was costing them deals they didn’t even know they were losing.
Even top-ranked brands in traditional SEO can be ignored by AI models if their content isn’t structured or contextualized for LLM interpretation. Without citations, AI will simply recommend a competitor, erasing your brand from the decision-making process.
Using the AI Visibility Engine, Trydak identified 200+ high-intent queries where competitors dominated. We optimized on-site and off-site context for AI parsing, ensuring the brand appeared in direct recommendations and comparisons inside LLM answers.
The result: +380% growth in AI citations within 45 days, presence in 9 of the top 10 competitive queries, and an 18% lift in qualified inbound leads — all before increasing paid spend by a single dollar.
Unlike Google, AI doesn’t just rank — it reasons. Here’s what really drives whether your brand appears in an LLM answer.
While SEO teams obsess over backlinks and keyword density, LLMs like GPT-5 and Claude Sonnet use entirely different mechanisms to surface information. This disconnect explains why high-ranking sites are often absent from AI answers.
AI models evaluate trust and relevance based on context, semantic coherence, and training exposure — not just link authority. Without explicit, well-linked mentions that match the model’s interpretation of a query, your brand is effectively invisible to AI search.
Trydak’s data analysis identifies these “citation gaps” by comparing model output against known category leaders. Once uncovered, content is adapted to fit LLM-friendly patterns: explicit brand associations, structured explanations, and integration into authoritative third-party mentions.
Filling citation gaps has led to 2–5x increases in AI answer presence for technical queries, often with zero change to Google rankings — proving that AI optimization is a distinct discipline from SEO.
Measuring AI-driven discovery requires new tools and thinking. Here’s how Trydak benchmarks brand performance across LLMs.
Traditional analytics track impressions, clicks, and conversions. But in AI search, there are no clicks — only answers. That means we need new metrics to measure brand visibility in this ecosystem.
Without standardized reporting, most brands don’t know how often AI mentions them — or if at all. Worse, they can’t see trends across multiple models like GPT-5, Claude, and Perplexity, making strategic optimization impossible.
Trydak built a multi-engine benchmarking framework that tracks brand mentions across dozens of queries and compares citation frequency against competitors. We score models on brand share, context quality, and recommendation positioning.
Using this system, brands gain a clear, competitive map of AI visibility, enabling targeted interventions that can rapidly shift market share inside AI search results.
Born from the fight to put an independent wellness brand on the AI map, Trydak is rewriting how brands earn their place in the next internet — where answers matter more than clicks.
It started with Hemp Vegan — a fearless wellness brand founded by biomedical scientist Bárbara Arranz. No ads. No shortcuts. Just deep educational content, a loyal community, and a relentless commitment to better health through nature. For years, that was enough.
Until the day we asked ChatGPT about CBD in Brazil — and Hemp Vegan didn’t appear. Not as a footnote. Not even as a passing mention. Instead, AI recommended brands with bigger ad budgets and less credibility. That moment changed everything.
For 25 years, the fight was for blue links on Google. Now, the answers happen before the click. AI assistants like ChatGPT, Claude, and Perplexity are becoming the first stop for millions of product and health queries. If you’re not in their shortlist, you don’t exist for the next generation of buyers.
This is not theory. According to our Agent Analytics data, AI referrals convert up to 9x more than traditional organic visitors. Why? Because AI-referred visitors arrive informed, intentional, and ready to act — they’ve already had the conversation inside the AI.
We decided to reverse-engineer how large language models see and trust brands. The process was part detective work, part obsession: running thousands of queries, mapping citations, and studying what made AI confident enough to recommend one brand over another.
The data was eye-opening:
Out of this came the AI Visibility Engine — Trydak’s core technology to track, analyze, and improve how AI agents mention and recommend brands. It’s not about gaming the system. It’s about giving AI the clarity it needs to represent you accurately and favorably.
Hemp Vegan became our proving ground. We identified high-value queries in wellness, CBD, and functional mushrooms where AI consistently overlooked them. We optimized their context, enriched their authority signals, and fed AI the right narrative for the right questions.
The result?
We believe AI agents are not bots to block, but users to serve. They deserve first-class treatment because:
Our framework for winning in the agent-first era includes:
The shift is here. Every day your brand isn’t in AI answers is a day your competitors silently take your market share. This isn’t about replacing SEO. It’s about owning the first answer in the age where the first answer wins.
At Trydak, we’re not just watching the future happen — we’re building the tools to win it.
