trydak
Our mission

Make AI answers fair, accurate, and accessible for everyone.

Our vision

We’re living through a rare moment: AI is turning answers into the new front door of the internet. We believe brands that serve people (and their agents) with clarity and care will win this future.

Trydak exists to help brands earn their place in AI-powered answers. Not through tricks, but through better signals, better context, and better experiences — so assistants can truly understand, cite, and recommend you with confidence.

In the years ahead, increasingly capable models — and eventually AGI-level systems — will reshape discovery, research, work, and how people make decisions. Our commitment is simple: build visibility and measurement tools that make this shift responsible, measurable, and fair for everyone.

AI will be one of the most transformative tools ever created — and the brands that show up with truth, utility, and empathy will define the next decade.
— Gustavo Sanchez Palencia, Founder, Trydak

We’re a team of engineers, scientists, designers, and ethicists working to make that real — solving hard technical problems around agent behavior, attribution, and AI visibility so that breakthrough technology actually improves people’s lives.

Our journey

From an independent wellness brand’s fight to be fairly represented by AI — to a platform built for every brand that deserves to be discovered.

Trydak grew out of a simple frustration: great products and credible voices were invisible to AI assistants. We started mapping how large language models perceive brands, which signals they trust, and why some names are cited while others are ignored. That research became our platform.

  • 2019–2023 · Roots in organic growth

    We cut our teeth helping founders grow on depth, not ads — long-form content, community, and trust.

  • 2024 · The answer shift

    LLMs began answering first. We saw “zero-click” behavior rising and built the first prototypes to track brand mentions inside AI answers.

  • 2025 · Trydak is formed

    We launched the AI Visibility Engine to measure citations across ChatGPT, Perplexity, Claude and more — plus guidance to improve how agents understand and recommend your brand.

  • · Agent-first analytics

    Agent Analytics connects AI referrals to on-site behavior and outcomes, proving that assistant-driven visits convert at dramatically higher rates than traditional organic.

Today, our focus is steady: rigorous measurement, safe deployment, and practical tools that help diverse communities, researchers, and companies thrive in the agent-first web.

Explore our work Get a demo

Explore our research

We work on some of the most complex and interesting challenges in AI.

PrescrIA

Two agents, one clinical decision. A real experiment that placed AIs to collaborate as a biomedical scientist and a physician in defining mental health treatment plans based on patient anamnesis — revealing how close (and how far) we are from AI-assisted medical decisions.

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ConsumerIA

An intelligent agent acting as a real consumer — simulating purchases, testing flows, evaluating competitors, and measuring performance and customer service experience — generating strategic data to optimize products, services, and the overall customer journey.

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Motor SEO

Produce technical, strategic, and SEO-rich content at scale. Powered by n8n and OpenAI Assistants, our engine delivers in-depth, optimized articles tuned to both human intent and AI-driven discovery. No bloated teams. No excessive costs. Just a streamlined, intelligent workflow that transforms how you create and dominate in search.

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